This idea of custom network message was thought through in 2007. A network based solution to the users for communicating their status to the caller.
Immense discussions were done on it - we even tried to meet a few potential VAS customers if they would be willing to invest in it.:-( Finally we ended up patenting it with the India patents office.
(Ideas was coined alongwith my colleague Gautam Kachru)
.. The PPT says it all ..
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